ARTIST STRATEGYThe Syrup Factory helps artists amplify their brand and find an audience. Our mission is to connect audiences with artists in a meaningful way. As a consulting service, we work directly with artists to develop strategy and manage business.
Our team of digital marketing specialists and an in-house publicist can help launch your album creatively and effectively to truly connect with your audience.
We believe that artists do best when they’re supported and respected. We love drawing out an artist’s true potential and helping develop an authentic identity.
The Syrup Factory believes in creating brilliant artist branding that leads to unique ways of connecting with your digital audience.
Supporting artists with day-to-day business management including:
Social Media Management
Promotion & Communications
MARITIMER – MUSIC LOVER – CREATIVE PROFESSIONAL
Sarah holds a Bachelor of Commerce degree from the Sobey School of Business at Saint Mary’s University as well as a diploma in Business Administration from the Nova Scotia Community College. She has a diverse background in sales, marketing and entrepreneurship that brings a unique perspective when working with artists. In 2015, Sarah met Laura Simpson, Founder of The Syrup Factory and started dipping her toes into the music industry in Nova Scotia. Fast-forward through two years of independent consulting with The Syrup Factory and Sarah is now the in-house Marketing Manager. In this role she leads strategy development to help artists better connect with their audiences.
A believer in entrepreneurship, Sarah supports artists in developing their entrepreneurial side while maintaining their artistic integrity to maximize revenue potential. She does this by focusing on project based work designed to give artists the support they need through special projects and career changing moments.